Week 1: Introduction

• Why become more than a freelancer?
• What are some benefits and challenges of working as an organization?
• A look at common pre-existing formats and the differences between them i.e. a nonprofit organization, a for-profit organization, a platform, a foundation, association, institution, center or a company?
• Examples of successful innovative organizations and structures in the art world and a brief look at how they function

Week 2: The Process of Becoming

• Idea, concept, name and definition for your organization, what to consider, how to make it concrete? What can you call your organization and what does it require?
• Your vision philosophy and future, how will it function, what is the aim and where could it head?
• What’s your niche? Considering specialization, competition, collaboration and network
• Sustainability, thinking about endurance, costs and profits even if you are nonprofit
• Recap, rethinking and analysis, how to deepen your idea, and think even further outside of your box, what are your main assets and challenges?

Week 3: Execution

• Registering or “announcing” your organization, considering it in terms of rights, finances, taxes, legal status etc.
• Your team, whom does it need to function, and on which terms? Who are your collaborators, partners, employees or mediators how can you find them and how do you communicate?
• Your audience and clients? Who are they? What do you give and take?
• Where and what is it, the need for physical or virtual space?
• Considering the launch and visibility of your organization
• Considering basic marketing, website, social media, PR projects, word of mouth, cold-calling, presentation materials and visual identity

Week 4: The Life Of Your Organization

• Time planning, short term and long term goals, essentials first, staying realistic
• Looking at money, business plans, alternative economies, funding, sponsors, profit or non-profit, considering ethics and precariousness specific to the art world
• Paying attention to risks and opportunities of your organization as an entity functioning in the art world
• Monitoring your development and productivity and fitting this with your philosophy. How can your projects and ideas benefit from the kind of organization and definition you created to the fullest?
• Summary of motivation, ambitions, practical steps of execution and continuous potential

System requirements for the live video conferences: Mac OS x 10.9 or higher or Windows 7 or higher.