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The course is tailored for curators and cultural producers that are keen to acquire basic graphic design skills in order to create their own graphic material or collaborate in a better way with designers.

From the manipulation and combination of shape, color, imagery, typography and space, the participants will develop skills to translate their ideas into a visual language creating a cohesive visual identity for their exhibitions or events.

They will learn and experiment with design software like Photoshop and InDesign and at the same time, will acquire basic notions of graphic design and printing. Finally, the students will develop and realize different graphic material such as invitation, brochure, exhibition title and information panels.

Video conference recordings will be available in case you miss a live session!

Week 1:

  • Introduction
  • Design process and design thinking
  • Image formats and resolution
  • Colour modes: CMYK vs. RGB
  • Photoshop basics
  • Retouching images
  • Practical result: creation of event invitation and media release

Week 2:

  • Design Principles
  • Brand, Logo and Visual Identity
  • Indesign basics
  • Introduction to Typography
  • Typeface and its uses
  • Vinyl Plotter Cut Design
  • Practical result: Design and vinyl cut of exhibition title

Week 3:

  • Visual systems and information areas
  • Indesign Advance I: Text editing
  • Indesign Advance II: Masters and Styles
  • Practical result: Information panel and labels design

Week 4:

  • Printing Basics
  • Exporting files
  • Book design basics: binding, layout, cover
  • Useful resources
  • Time management
  • Practical result: Brochure and Catalog design

System requirements for the live video conferences: Mac OS x 10.9 or higher or Windows 7 or higher.

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