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Duration
May. 11 - Jun. 01, 2017
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This course aims to guide art professionals through creating their own website by familiarizing them with web design best practices, common web terminology, online tools for building websites and DIY strategies that will give you more control over the final product. All course work will concentrate on websites for curators and artists to present their practice in a clear and appealing way.
Participants will be encouraged to ask questions and present examples of issues they may have encountered in previous attempts at going online. No prior technical experience is necessary and students are expected to work on their project between sessions and submit any questions or issues encountered.
At the end of this course, participants will have a completed website and the tools to confidently present either their own work or curated projects online.
Course image: Ilya Pavlov
Video conferences every Thursday at 7pm Central European Time. Recordings available in case you miss a live session!
Week One
● Why we exhibit online
● Benefits and drawbacks to making art available online
● Identifying your goals
● Copyright and image ownership
● Planning your online layout
● Public or private audience
● Domain & hosting
● Copy & blogging
Week Two
● Designing for your audience
● Online design principles
● Planning your layout with wireframes and flowcharts
● Designing for mobile
● Fonts and the grid
● Image resolution and manipulation
● Video and audio formats
● Understanding search engines
● Tools of the trade: code editors and ftp
Week Three
● Analysing examples of effective sites
● Quick overview of different website builders
● An introduction to Wordpress
● A brief note on choosing a theme
● Setting up your site
● Custom Post Types and Custom Fields
● Permalinks and SEO considerations
● HTML and CSS basics
Week Four
● Taking the site live
● Promotion and presentation
● Dealing with multiple languages
● Reading analytics and web data
● Pre launch checklist
System requirements for the live video conferences: Mac OS x 10.9 or higher or Windows 7 or higher.
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