How to synthesise an amazing-yet-complicated art exhibition into one catchy social media post? How to create content for months about a single art piece? How to capture your audience’s attention and keep them engaged?

This hands-on workshop will address the challenges of creating social media content for the arts. Whether a text update, a photo, graphic, video or link, we will learn how to make the most of social media’s different tools in ways that are brief, exciting and relevant.

This workshop is guided by Boudewien Chalmers Hoynck van Papendrecht, the former head of social media for the Van Gogh Museum, where she developed the highest engagement of any art museum in the world.

Over one day (10am - 4:30pm), we will focus on creating inspiring content for social media. What is required of a social media post? What are good examples and what are not? In this workshop, we will put theory into practice by creating content together, based on selected case studies.

Please note that live participation is required. This workshop is organised in collaboration with: