COURSE DESCRIPTION

This course will teach you how to promote artistic projects in a way that brings them into the spotlight and captures the attention of your audience. Producing a good communication campaign contributes not only to your current project, but to the success of your future endeavours. If you want to generate buzz about an exhibition, a publication, a cultural event or within an institutional frame, developing an impactful communication strategy is the key to success.

This program functions as a step-by-step guide to create a communication strategy. We will start with establishing the mission of your project and understanding your audience in detail. We will then learn how to create unique messaging that reflects your mission and connects with your audience, important gatekeepers or sponsors. After that, we will choose relevant communication channels and build your personal media plan based on the ‘Communication Funnel’ model - whether you have zero budget or plenty of funds. Finally, we will hone our strategy to ensure that it converts interest into action.

This course is for curators, cultural managers, artists and those who want to give visibility to creative projects. Through case studies, practical examples, weekly assignments and feedback, this course will help you to build your own communication strategy in just 5 weeks.

Image: AJITH S on Unsplash

*Prices include VAT