Cultural Entrepreneurship: How to start and run your own arts initiative

Duration

Nov. 15 - Dec. 13, 2023

Enroll before

Nov. 15, 2023

One-time Payment

189.00 € (incl. VAT)

Live sessions

2 hrs/week

Are you aspiring to launch your own arts organization, creative platform or exhibition design studio? In this course you’ll learn how to transform your creative ideas into a successful independent enterprise. Led by experienced cultural entrepreneur Yulia Loginova, this course is designed for artists, curators, or art professionals who aspire to launch and run their cultural initiatives effectively.

Throughout this course, you will gain theoretical knowledge and practical tools necessary for every stage of setting up your own initiative within the unique landscape of the arts and culture sector. Drawing on a range of entrepeneurial case studies, we will start with how to shape your concept and define your vision. You will learn to identify your target audience and choose your format, whether it’s individual, start-up, non-profit or commercial. Finally, we will explore the fundamental elements of managing entrepreneurial ventures, including how to build teams, design project roadmaps, manage budgets and learn best practices to analyse your project and its growth.

The course combines lectures, interactive Q&A sessions, ongoing assignments, and dedicated group discussions. By the end of the program, you will not only have acquired the skills and tools to launch and manage cultural initiatives but also have a well-defined project of your own.

Image credits: Fernand De Canne

Session 1

Introduction: creative economy and cultural entrepreneurship

Introduction
Economy and entrepreneurship in the fields of art and culture: concept, case studies
Entrepreneurship in 2023: benefits and challenges
Anti-fragility in entrepreneurship
Are you an entrepreneur? Analysing and justifying the choice of career development

Session 2

Idea: concept and hypothesis testing

Shaping the idea: assets, values and desires analysis
Niche identification and goal setting
Lean entrepreneur or visionary? Introduction to approaches
Implementing lean methodology tools in business idea formulation

Session 3

Representation: audience and brand shaping

Choosing your format: individual entrepreneur, startup, non-profit, commercial company
Target audience: segmentation, target audience profile development
Formulating the name, vision, mission and key messages, brand book
Sales instruments: website, presentations, social media

Session 4

Organization: roadmap, budget, team and managerial process

Developing a roadmap
Team: formation and management
Budgeting: assets, estimate, revenue streams, economic model
Managerial system: time management, document flow
Business analytics and scaling

Session 5

Project presentations and feedback

We will use Zoom for the live video conferences, please check Zoom's technical requirements here.

Live captioning will be available during the video conference.

Cultural Entrepreneurship: How to start and run your own arts initiative

Recommended Courses