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Duration
Sept. 05 - Sept. 26, 2016
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This course will give you the know-how to communicate your project and bring it into the spotlight - from preparing a press release to spreading it across the web.
Producing a good communication campaign doesn’t help only your current project but contributes to the success of all your future projects. If you need to spread the word about an artist, an exhibition, a publication, a cultural event or within an institutional frame, acknowledging and understanding communication strategies and their impact is the key to success.
This course will address the main elements of communication: visual identity, websites, print media, social media strategies and trends, analytics, presswork and public relations. The course will dive through a variety of practical examples and presents several internet-based tools that will help you overview and organize your communication campaign.
*This course is ideal for artists, curators and cultural managers who are working on a personal cultural project (exhibition, publication, event…). The course can be adapted to projects of any size.
Video conferences every week at 7pm CEST. Recordings available in case you miss a live session!
Week One: Visual Identity, Printed tools
• Introduction: Form matters
• Communication = Creativity
• Communicating with Graphic Designers
• What Visual Identity for What Project?
• Print medias and tools
• Involving is caring: Strategies for Pre-communication.
• Retroplanning
• Homework assignment: Research on Visual Identities
Week Two: Web
• Browsing Web samples
• What should your website do?
• What platform for building up your website?
• Linking is caring
• Newsletters
• Google Analytics
• Homework assignment: Research on Websites
Week Three: Social Medias
• Introduction to social medias
• Periscope
• Interacting is caring
• Planning with Social Medias: Tweetdeck / Hootsuite
• Homework assignment: Research on successful campaigns!
Week Four: Press and Public Relations
• Printed VS Online
• Building a network
• Create an event
• Media Partnership
• Press Kit
• Press Conference
• Press Clipping
• Documentation and Post Production
• Conclusion
System requirements for the live video conferences: Mac OS x 10.9 or higher or Windows 7 or higher.
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