Week 1: The What, the How, and the Why – An Introduction to Arts, Organizations, and Management

• Introduction of participants, lecturer, program, agenda, and learning goals
• What are arts organizations, and what is their purpose?
• Which types of arts organizations are there?
• Cultural Policy and other Players – The stakeholders of arts organizations.
• What is management and what is the role of arts managers in organizations?

Week 2: Always forward, sometimes back – Strategy and Planning in Arts Organizations

• The Good, the True, and the Beautiful – Even arts organizations need a vision.
• What is strategy and why does it matter?
• Translating strategy into action
• Methods and tools – Delivering excellent operations
• Learning organizations

Week 3: Building Relationships and Communities – Marketing in the Arts

• Build it and they will come? – What marketing is really about.
• Serving the audience – but which one?
• Why visitors are more complex than we think
• Art is a story – How to communicate with the audience
• Marketing mix and value proposition

Week 4: A Great Place to Work – People in Arts Organization

• Why do people work for arts organizations?
• Human-centered organizations – The end of human resource management.
• The skills you need to thrive in an arts organization.
• Staffing – planning the workforce
• Getting paid in arts organizations.

Week 5: Organization by Design – What Arts Organizations are Made of

• The heirs of Max Weber – Why most arts organizations are bureaucracies
• How arts organizations are built – Organizational structures
• How arts organizations run – Process management
• How arts organizations create – Project management
• Fast Forward: Agile and resilient arts organizations

Week 6: The Times they are A-changin’ – Transformations Impacting Arts Organizations

• The Day After Tomorrow – The megatrends shaping the future of arts organizations
• Arts management in the age of digital transformation
• Arts organizations and sustainability
• Better together – Diversity, equity and inclusion
• Change, and how to manage it

Week 7: Putting on a Show – Production in Arts Organizations

• Collections, Archives, Research, and more – The many functions of arts organizations
• A curating mind – The production of exhibitions
• All the world’s a stage – The production of events
• Co-productions and collaborations
• Participation, co-creation, and audience engagement

Week 8: Money makes the (Art) World go round – Funding & Financial Management

• How to pay for the show
• Taxes well spent – public funding
• With a little help from my friends – private funding
• The Price is Right – Earned income