Our new website is live! Please reset your password.
hamburger menu

About

About

Courses

Programs

Microlearning

For institutions

Contact

 Login / Register
NodeCenter Logo NodeCenter Logo NodeCenter Logo
Main MenuMain Menu

About NODE

Who is NODE for

Lecturers

Community

How it works

FAQ
Main MenuMain Menu
Are you aspiring to launch your own arts organization, creative platform or exhibition design studio? In this course you’ll learn how to transform your creative ideas into a successful independent enterprise. Led by experienced cultural entrepreneur Yulia Loginova, this course is designed for artists, curators, or art professionals who aspire to launch and run their cultural initiatives effectively.

Throughout this course, you will gain theoretical knowledge and practical tools necessary for every stage of setting up your own initiative within the unique landscape of the arts and culture sector. Drawing on a range of entrepeneurial case studies, we will start with how to shape your concept and define your vision. You will learn to identify your target audience and choose your format, whether it’s individual, start-up, non-profit or commercial. Finally, we will explore the fundamental elements of managing entrepreneurial ventures, including how to build teams, design project roadmaps, manage budgets and learn best practices to analyse your project and its growth.


The course combines lectures, interactive Q&A sessions, ongoing assignments, and dedicated group discussions. By the end of the program, you will not only have acquired the skills and tools to launch and manage cultural initiatives but also have a well-defined project of your own.


Image credits: Fernand De Canne

Video conferences every Tuesday, from 7pm to 9pm Berlin time CEST. Recordings will be available in case you miss a live session!

Session 1

Introduction: creative economy and cultural entrepreneurship

  • Introduction
  • Economy and entrepreneurship in the fields of art and culture: concept, case studies
  • Entrepreneurship in 2023: benefits and challenges
  • Anti-fragility in entrepreneurship
  • Are you an entrepreneur? Analysing and justifying the choice of career development


Session 2

Idea: concept and hypothesis testing

  • Shaping the idea: assets, values and desires analysis
  • Niche identification and goal setting
  • Lean entrepreneur or visionary? Introduction to approaches
  • Implementing lean methodology tools in business idea formulation


Session 3

Representation: audience and brand shaping

  • Choosing your format: individual entrepreneur, startup, non-profit, commercial company
  • Target audience: segmentation, target audience profile development
  • Formulating the name, vision, mission and key messages, brand book
  • Sales instruments: website, presentations, social media


Session 4

Organization: roadmap, budget, team and managerial process

  • Developing a roadmap
  • Team: formation and management
  • Budgeting: assets, estimate, revenue streams, economic model
  • Managerial system: time management, document flow
  • Business analytics and scaling


Session 5

  • Project presentations and feedback

We will use Zoom for the live video conferences, please check Zoom's technical requirements here.


Live captioning will be available during the video conference.

Yulia Loginova

Recommended Courses

ups

We're sorry, but we currently have no available courses.

Please check out our course offerings.

Go to courses