Week 1. Introduction

• Introduction to the program and course overview.

This is a one-hour-only welcome session. The lecturer will introduce the program and participants will introduce themselves. No prior preparation is necessary.

Week 2: Defining the programme

• Introduction to producing events – Defining the identity and values
  
• Conceptualizing the program of events
  
• Selecting potential artists
  
• Approaching places and venues
  
• Approaching possible partners and artist representatives – Adjusting the concept
  

Week 3: Budgeting

• Putting in place a budget
  
• Putting in place a team
  
• Production follow up processes
  
• Co-productions, flight-shares and partnerships
  
• Cashflow and commissioned works
  
• Securing hospitality and technical needs
  
• Tax aspects
  

Week 4: Communicating

• Communication strategies
  
• Communication tools
  
• Collecting and presenting materials – Embodying the programme
  
• Press relations
  
• Media partnerships
  
• Guestlist policies
  

Week 5: Production and development

• Pre-production
  
• On-site production
  
• Audience and artists hosting
  
• Press and public relations
  
• Documentation
  
• Developments and implementation – Touring projects
  

Live captioning will be available during the video conference.