Session 1: Introductions and Key Concepts of UX Design 

In this first session, we will get to know each other and lay the foundations for the course by learning key terms and concepts.

• Introductions

• Key terms: experiential art, experiential marketing, user experience and experience design

• Experience design case studies: specific projects and important institutions

• Social, institutional, and economic contexts of experience-led exhibitions: the experience economy

Session 2: Understanding Audiences

In this session, we will learn how audience research and segmentation can be used to design impactful exhibitions.

• Strategies to define target audiences

• Target audience analysis and segmentation approaches

• Visitor Personas

• John Falk’s visitor segmentation approach: visitor types and framework for experience design in cultural projects

• ‘Choice architecture’: Translating audience research into spatial and interpretive design decisions

Session 3: Spatial Storytelling

This session focuses on turning ideas into structured experiences through narrative, spatial design, and emotional engagement.

• The 5-Step methodology to conceptual narrative building

• Spatial storytelling: approaches and framework

• Space syntax and interaction typology

• Experience design and emotions

• Designing for emotions toolkit

Session 4: Multisensory Design 

This session introduces sensory and phygital strategies that deepen visitor engagement through immersive design.

• Sensory design for cultural projects

• Light and sound design

• Olfactory and gustation

• Mixed reality technologies

• Phygital and multisensory experiences

Session 5: Implementing Experiences

In our final session, we will explore how to bring experience design to life, from production and operations to evaluation and reflection. We will also share our projects developed during the course.

• Experience design in the implementation phase

• Production: brief and quality control 

• Operations: visitor experience strategy and implementation

• Data collection and lessons learnt

Language
Classes are held in English.

Format & Modality
The course is fully online and taught live via Zoom in small, interactive groups to support active learning. Live captioning is available during the sessions.

Schedule
Live sessions take place every Wednesday from 7pm to 9pm (Berlin time, CEST).

Attendance
Live attendance is encouraged to get the most out of the course, but recordings are available if you cannot attend a session.

Course Materials
All course materials—including recordings, readings, and presentations—are available on the Node platform for as long as you wish.

Assignments
Optional assignments are included, with personal feedback from the lecturers to help you apply what you learn. Please note that feedback is provided only during the course dates.

Certificate
A downloadable certificate is available upon course completion.

Technical Requirements
A stable internet connection, a computer with a camera and microphone, and access to Zoom are required.

Questions?
Check our FAQ or contact us via our online form.